 | e-Loyalty: How to Keep Customers Coming Back to Your Website |
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Product Description
While the explosion of e-commerce has created tremendous opportunities for starting new businesses and growing existing ones, companies are learning that keeping customers on their website--when competitors are only a click away--is the key to success. However, the rules of e-loyalty are very different than those for brick and mortar businesses, and learning them on your own can be painful, frustrating, and costly. Ellen Reid Smith has helped Hewlett-Packard, Hasbro, Budget Rent A Car, Datek.com, and many other industry leaders move from merely acquiring customers to retaining customers by creating the critical "site stickiness" needed to convert customers into evangelists and browsers into buyers. In e-Lovalty, she discusses both the art and the science of developing successful e-loyalty strategies and offers numerous case examples to make these lessons come to life. The book offers a step-by-step guide for developing an e-loyalty strategy, based on proven retention strategies, with the reader taken through the critical success factors in creating and managing an effective implementation plan. Smith will make readers into e-loyalty evangelists through e-loyalty seminars in 2001, an e-Loyalty newsletter, and an exclusive e-loyalty Website featuring analytical tools and implementation resources to complement the strategies outlined in the book.
Product Details
- Amazon Sales Rank: #2055821 in Books
- Published on: 2000-01-15
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 304 pages
Editorial Reviews
Review
" Clearly an edge will be earned by those who read and live by this book." -- Brian Anderson, President and CEO, AwardTrack Inc., a 24/7 company
"E-Loyalty provides a guide for... not only superior content, service and selection; but also provides customers with the follow through..." -- Roger Siboni, President and CEO, E.piphany, Inc.
"Ellen Reid Smith... [is]... your North Star to achieving long-term loyalty and customer retention that pays off big!" -- Greg Buchholz, CEO of Loyalistics.com
"Ellen Reid-Smith has addressed the core factor that separates winners from losers in e-commerce: driving repeat customers." -- David Kenny, Chairman & CEO, Digitas
"In this book Reid Smith provides exactly the road map you need to build and maintain that loyalty." -- Kelly Conlin, IDG President and CEO
"It's impossible for a web site not to succeed with following all of the advice in this book. Period." -- Seth Godin, Author: Permission Marketing & Unleashing the Ideavirus
"e-Loyalty" is a must-read for all consumer-oriented web site executives who want long-term success in the marketplace." -- Whitney Grimm, Vice President of Content & Strategy, Games.com, a subsidiary of Hasbro, Inc.
e-Loyalty provides the reader with a soup-to-nuts version of everything necessary to create a successful website. -- Jeffrey Diskin, President, COO, Hilton HHonors Worldwide
About the Author
Ellen Reid Smith runs a successful Web marketing company, Reid Smith and Associates, and was previously Vice President of Worldwide Marketing for IBM. Her loyalty programs have been featured in such publications as Brandweek, Adweek, Marketing Computers, and many others..
