 | Product Design and Development |
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Product Description
This book presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. It treats issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.
Product Details
- Amazon Sales Rank: #664433 in Books
- Published on: 2007-09-01
- Original language: English
- Number of items: 1
- Dimensions: .0 pounds
- Binding: Paperback
- 368 pages
Editorial Reviews
About the Author
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania. Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
