 | Tested Advertising Methods (Prentice Hall Business Classics) |
| List Price: | $15.95 |
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Product Description
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Product Details
- Amazon Sales Rank: #26787 in Books
- Published on: 1998-07
- Original language: English
- Number of items: 1
- Dimensions: .84" h x 6.02" w x 8.95" l, 1.07 pounds
- Binding: Paperback
- 304 pages
