 | Free Prize Inside / Purple Cow |
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Product Details
- Amazon Sales Rank: #459162 in Books
- Published on: 2004-05-11
- Released on: 2004-05-06
- Formats: Abridged, Audiobook
- Original language: English
- Number of items: 5
- Binding: Audio CD
Editorial Reviews
From AudioFile
Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one. D.J.B. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
