 | Creating Corporate Reputations |
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Product Description
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.
Product Details
- Amazon Sales Rank: #1742527 in Books
- Published on: 2002-06-15
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 6.50" w x 9.16" l, 1.08 pounds
- Binding: Paperback
- 320 pages
Editorial Reviews
Review
"...a detailed blueprint for the corporation determined to create, maintain, and protect a highly positive reputation...The section on image and reputation measurement is especially informative. This book is must reading for public relations professionals and also will prove enlightening to marketing managers and executives."--Choice
About the Author
Grahame Dowling, is professor of marketing at the Australian Graduate School of Management. He is one of Australia's leading researchers and writers on marketing and its importance in today's successful corporations and organizations. In 1997, Dowling was named the Distinguished Marketing Researcher in Australia and New Zealand for his work on the adoption and diffusion of innovations.
