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Product Details

• Amazon Sales Rank: #946526 in Books
• Published on: 2004-08-20
• Original language: English
• Number of items: 1
• Dimensions: .85" h x 6.48" w x 9.12" l, 1.17 pounds
• Binding: Paperback
• 336 pages

From Publishers Weekly
There are businesses earning $1 million a year selling products on eBay, and, according to Wingo, who consults for the Web site’s sellers through his firm ChannelAdvisor, the Darwinian rule of eBay is that your business must grow or die. As Wingo makes clear, this is not a primer for beginners: it’s for experienced sellers who want to take their business to the next level. Most of the book elaborates on Wingo’s five P’s for eBay success: product (choosing product, understanding its life cycle), price (the price/velocity curve), promotion (e.g., using the eBay search engine to your advantage), placement (choosing the right category for your products) and performance (how to measure it). There’s lots of eBay and business terminology, but concise chapter summaries review key terms and concepts and provide exercises. For experienced eBay sellers who want to grow their business, this is a clear, concise and useful tool.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From the Publisher
The savvy business book for established eBay sellers who want to break through to the next profit tier!

For many, eBay is an entrepreneur’s dream: The opportunity to be your own boss, set up your own shingle on the Internet, and retire early. In fact, eBay says that more than 430,000 sellers make a living off eBay. eBay® Strategies: 10 Proven Methods to Maximize Your eBay Business is for eBay businesspeople looking for the information and tools to help you scale your eBay business and achieve your goals (and your dreams) while surviving the very competitive nature of eBay.

Whether you are just getting started selling on eBay or have been at it for years, the concepts presented in this book will help you maximize your success. If you’re not selling on eBay today, this book will save you literally months of missteps and will serve as an invaluable future reference as you encounter new challenges to growth. Even if you don’t aspire to have a million-dollar eBay business, this book gives you the proven strategies you need to sell more with less effort and improve the health of your current business.

From the Back Cover

"Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBay™ Strategies is essential for those who make their living online."

--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.

"eBay™ Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay."

--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)

"The advice provided in eBay™ Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch."

--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004

"I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative."

--Jay Senese, Cofounder, JayAndMari

"Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!"

--Bill Bogardus (biggbill), Top eBay PowerSeller

"The insight, clear explanations, and selling methods in eBay™ Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!"

--Mike Enos, Editor, PlatinumPowerSeller.com newsletter

The savvy business book for established eBay sellers who want to break through to the next profit tier!

Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBay™ Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!

• Drive to $1 million and beyond--learn how to break through the "eBay plateau."
• Discover winning strategies created specifically for eBay.
• Learn to use the "Five P's"--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
• Participate in the eBay™ Strategies companion blog and eBay discussion group.
• Stop making the killer mistakes that keep you small.
• Beat your toughest competitors, whoever they are.
• Control costs: fees, shipping, deadbeat customers, and more.
• Sell MORE with less effort.