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FOREWORD BY ERIK  SPIEKERMANN

How did design help choose a president?
Why are people buying houses they cannot afford?
Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?
Design matters. Like never before.

Disarming the weapons of mass deception.
Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption—or helping repair the world.

Do Good Design is a call to action:
It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. In this provocative and dramatically-illustrated book, David Berman offers a powerful and hopeful message for all designers.

Today, everyone is a designer.
And the future of civilization is our common design project.

Do Good Design is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. The author will make a donation of 10% of his proceeds to a not for-profit organization whose mission is in alignment with the goals of this book.

Product Details

• Amazon Sales Rank: #314156 in Books
• Published on: 2008-12-18
• Original language: English
• Number of items: 1
• Dimensions: 7.95" h x .41" w x 5.25" l, .45 pounds
• Binding: Paperback
• 192 pages

Review
"In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill.  His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels.  Changing the world for the good never seemed more appealingly possible."
--Edward Asner
Past President, Screen Actors Guild

"Timely, relevant, and necessary. Well done!"
--Don Ryun Chang
President of Icograda

"I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author’s passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world."
--Jacques Lange
Former President of Icograda (2005-2007)

"David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies."
--Richard Grefé
Executive director, AIGA the professional association for design

“...just the right measure of passion and reticence...excellent.”
--Ken Garland
Author, First Things First manifesto

"A fine read."
--Steven Rosenberg
Past President, Society of Graphic Designers of Canada

"I think the book is just great!"
--Mervyn Kurlansky
Co-founder, Pentagram UK
Past-President, Icograda

"It should be required reading, not only for all aspiring designers... but even more so for the established stars."
--Pete Kercher
Founder, EIDD - Design For All Europe

About the Author
David B. Berman is a strategic consultant with over 25 years experience in graphic, interface, and accessibility design.  He has traveled to 20 countries as an expert speaker, serves as the Ethics Chair for graphic design in Canada, and as a vice president of Icograda, the world body for graphic design. Clients include IBM, the International Space Station, the Sierra Club, and Canada’s largest federal government departments.