 | Cyber Rules: Strategies for Excelling at E-Business |
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Product Description
The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online.
But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.
Product Details
- Amazon Sales Rank: #3911775 in Books
- Published on: 1999-04-20
- Released on: 1999-04-20
- Original language: English
- Number of items: 1
- Dimensions: 1.20 pounds
- Binding: Hardcover
- 304 pages
Editorial Reviews
Amazon.com Review
Cyber Rules: Strategies for Excelling at E-Business offers exactly what its title promises: a series of deliberate considerations and well-reasoned actions designed to help even a technophobic newcomer tackle both the promises and the challenges of the virtual marketplace. Siebel Systems founder Thomas Siebel describes how time-tested business principles are still essential for success. But to achieve full potential in the future, he contends, companies must also have a solid understanding of the way technology will fundamentally affect every aspect of people's lives. These still-emerging policies and procedures of the electronic business world are thus dependent upon a "dual set of rules"; traditional methods, such as identifying target markets and assessing customer needs, now compose only one part of the ultimate picture. It is these "less familiar" and "less commonsensical" practices upon which Cyber Rules subsequently focuses. Part I authoritatively analyzes the direction that business has taken since the first commercial Web sites appeared in 1993; Part II thoughtfully examines the emerging trends that could shape the Net's "second generation"; and Part III suggests how small or large businesses can "get there from here." --Howard Rothman
From Booklist
The Web is all about new visions, propagated by new language: such words as portals, search engines, and rich media. And the Web is also all about shameless promotion by self-proclaimed cyber-pundits. Siebel and House are, most likely, among the better examples. Interwoven into this three-part--where we've been, where we're going, and how we get there--business strategy are innumerable examples of the authors' software system; along the way, they interview clients and Web business owners who add some value and insight into the commercial. Covered, first, are the 10 lessons learned, from "zapping is the way of the Web" to a "yes, you can" cheerleading statement. Part 2 deals with rules, most of which lead to Peppers and Rogers' one-to-one marketing philosophy--the ultimate customization of all business. After that? A pretty simplistic strategy, including defining the vision and measuring effectiveness. Barbara Jacobs
Review
Advance Acclaim for Cyber Rules:
"The Internet revolution is literally changing the dynamics of business. Cyber Rules shows business professionals not only how to survive, but how to capitalize on truly historic opportunities."
--Scott McNealy, Chairman, President, and CEO, Sun Microsystems
"Demonstrates how leading companies have exploited the Internet, dramatically transforming their business and frequently reshaping entire industries-- A must read for any organization doing business in the 21st century."
--George Shaheen, Managing Partner and CEO, Andersen Consulting
"Cyber Rules is a wake-up call for survival. Thomas Siebel and Pat House define a clear market dichotomy-- organizations that fully embrace the Internet and thrive, and those that don't."
--Eric Schmidt, CEO, Novell, Inc.
"Clearly explains the ground rules for competitive survival in the new market space of electronic commerce. An admirably nontechnical explanation of a technological watershed."
--Michael Spence, Dean, Graduate School of Business, Stanford University
"Cyber Rules should be an Internet commerce bible for anyone with P&L responsibility. It shows, in the most practical of ways, why you must be online."
--Charles Phillips, Managing Director, Morgan Stanley Dean Witter
