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"Future Shock for the Web-apps era.... Compulsively readable—for nontechies, too."—Fast CompanyBuilding on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A–Z guide to the companies leading this transformation.

Product Details

• Amazon Sales Rank: #24713 in Books
• Published on: 2009-01-19
• Original language: English
• Number of items: 1
• Dimensions: .73" h x 5.74" w x 8.22" l, .55 pounds
• Binding: Paperback
• 304 pages

From Publishers Weekly
While it may seem that we're in the midst of an unprecedented technological transition, Carr (Does IT Matter?) posits that the direction of the digital revolution has a strong historical corollary: electrification. Carr argues that computing, no longer personal, is going the way of a power utility. Manufacturers used to provide their own power (i.e., windmills and waterwheels) until they plugged into the electric grid a hundred years ago. According to Carr, we're in the midst of a similar transition in computing, moving from our own private hard drives to the computer as access portal. Soon all companies and individuals will outsource their computing systems, from programming to data storage, to companies with big hard drives in out-of-the-way places. Carr's analysis of the recent past is clear and insightful as he examines common computing tools that are embedded in the Internet instead of stored on a hard drive, including Google and YouTube. The social and economic consequences of this transition into the utility age fall somewhere between uncertain and grim, Carr argues. Wealth will be further consolidated into the hands of a few, and specific industries, publishing in particular, will perish at the hands of crowdsourcing and the unbundling of content. However, Carr eschews an entirely dystopian vision for the future, hypothesizing without prognosticating. Perhaps lucky for us, he leaves a great number of questions unanswered. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age. (The Wall Street Journal )

Persuasive, well-researched, authoritative and convincing....He's reasonable in his conclusions and moderate in his extrapolations. This is an exceedingly good book. (Techworld )

Magisterial ... Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today's computing world. (Salon )

Quick, clear read on an important theme ... Scary? No doubt. But as we prepare for the World Wide Computer, it's not a bad idea to consider its dark side. (Business Week )

[W]idely considered to be the most influential book so far on the cloud computing movement. (Christian Science Monitor )

The first serious examination of 'Web 2.0' in book form. (The Register )

The Big Switch is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff. Further, the book broadly reinforces the point that it's always wise to distrust utopias, technological or otherwise. (The New York Post )

Carr may take a somewhat apocalyptic view of the vast technological and social issues which a move to utility computing will raise, not least those of privacy, ownership and access, but he makes a compelling case for its desirability in a world where the network is pervasive. Whether we go gently into this world is, of course, up to us, but with the insight offered here we will at least be prepared to understand the consequences of our choices earlier in the process rather than later. (New Humanist )

Lucid and accessible ... [Carr's] account is one of high journalism, rather than of a social or computer scientist. His book should be read by anyone interested in the shift from the world wide web and its implications for industry, work and our information environment. (Times Higher Education Supplement )

While technological innovation is largely the creation of idealistic geniuses spurred on by utopian visions, Carr points out, it is rapidly co-opted by the incumbent in power and turned to other purposes ... Technology may be the ultimate tool or even the ultimate psychedelic, but do we really want to become utterly dependent on something about which we have essentially no say? And as for those Utopian visions, do we really share them? (San Francisco Chronicle )

Mr. Carr is always interesting. (Washington Times )

Carr is one of the more cogent writers on the economic and social implications of the changes sweeping through corporate data centres. (Financial Times )

'Information is born free, but everywhere is found in chains.' So Nicholas Carr—in his latest and characteristically stimulating challenge to conventional thinking about technology—might have paraphrased Rousseau. (Democracy )

Nick Carr has written a meditation on the loss of the old when confronted by the new, the loss of the incumbents' advantage when history shifts under them, the loss of data control to third parties, and the loss of sovereignty to institutions and other actors we can't control. (Public CIO )

The Big Switch ... will almost certainly influence a large audience. Carr persuasively argues that we're moving from the era of the personal computer to an age of utility computing - by which he means the expansion of grid computing, the distribution of computing and storage over the Internet, until it accounts for the bulk of what the human race does digitally. And he nicely marshals his historical analogies, detailing how electricity delivered over a grid supplanted the various power sources used during most of the 19th century ... I also suspect he's right to suggest that in a decade or so, many things we now believe permanent will have disappeared. (Technology Review )

Considered and erudite. (The Telegraph )

Carr stimulates, provokes and entertains superbly. (Information Age )

Starred Review. Carr created a huge rift in the business community with his first book, Does IT Matter?, challenging the conventional wisdom that information technology provides a competitive advantage. Here he examines the future of the Internet, which he says may one day completely replace the desktop PC as all computing services are delivered over the Net as a utility, the Internet morphing into one giant 'World Wide Computer.' ... Carr warns that the downside of the World Wide Computer may mean further concentration of wealth for the few, and the loss of jobs, privacy, and the depth of our culture. (Booklist )

Carr’s analysis of the recent past is clear and insightful as he examines common computing tools that are embedded in the Internet instead of stored on a hard drive, including Google and YouTube. (Publishers Weekly )

A leading technological rabble-rouser prognosticates a world beyond Web 2.0. [Carr's] broader sociological observations are punctuated by a pair of ominously prescient chapters about privacy issues and cyberterrorism. (Kirkus Reviews )

An enjoyable and thought-provoking read. (GigaOm )

The Big Switch explains the future of computing in terms so simple I can understand them. (Ed Cone - Greensboro News-Record )

[#4 on Newsweek's "Fifty Books For Our Times":] You've heard of 'cloud computing,' but let's be honest, you really don't know what it means. Or why it's going to change everything. (Newsweek )

About the Author
Nicholas Carr is the best-selling author of The Shallows, a Pulitzer Prize finalist, The Big Switch, and Does IT Matter? His articles and essays have appeared in The Atlantic, the New York Times, the Wall Street Journal, Wired, and The New Republic. He has been writer-in-residence at the University of California, Berkeley, and an executive editor of the Harvard Business Review. He lives in Colorado.