 | The Guerrilla Marketing Handbook |
| List Price: | $19.95 |
| Price: | $13.49 & eligible for FREE Super Saver Shipping on orders over $25. Details |
Availability: Usually ships in 24 hours
Ships from and sold by Amazon.com
253 new or used available from $0.01 Average customer review: 
(18 customer reviews)
Product Description
Product Details
- Amazon Sales Rank: #254910 in Books
- Published on: 1994-11-19
- Original language: English
- Number of items: 1
- Dimensions: .99" h x 8.04" w x 9.92" l, 1.58 pounds
- Binding: Paperback
- 396 pages
Editorial Reviews
From Booklist
Levinson and Godin collaborate to produce an irreverent handbook on marketing a product or service. Unlike their preceding publications, this focuses on details: for instance, business cards and their uses, case histories of direct-mail postcards, and ideas about publicity, pricing, and logos. Each of the six major chapters--on advertising, minimedia, targeted media, promotion, telephone, and nonmedia--features from 4 to 14 or so techniques, including lists, common mistakes, definitions, examples, and glossaries. A breezy style highlighted by real-life success examples invites all readers to believe that they, too, can become guerrilla marketing gurus. Barbara Jacobs
About the Author
