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The Design of Everyday Things

The Design of Everyday Things
By Donald A. Norman

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(191 customer reviews)

Product Description

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Product Details

  • Amazon Sales Rank: #2221 in Books
  • Published on: 2002-09
  • Released on: 2002-09-17
  • Original language: English
  • Number of items: 1
  • Dimensions: .76" h x 5.49" w x 8.28" l, .62 pounds
  • Binding: Paperback
  • 272 pages

Editorial Reviews

Amazon.com Review
Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.

From Library Journal
Anybody who has ever complained that "they don't make things like they used to" will immediately connect with this book. Norman's thesis is that when designers fail to understand the processes by which devices work, they create unworkable technology. Director of the Institute for Cognitive Sciences at University of California, San Diego, the author examines the psychological processes needed in operating and comprehending devices. Examples include doors you don't know whether to push or pull and VCRs you can't figure out how to program. Written in a readable, anecdotal, sometimes breezy style, the book's scholarly sophistication is almost transparent. Gregg Sapp, Idaho State Univ. Lib., Pocatello
Copyright 1988 Reed Business Information, Inc.

Review
"Provocative." -- Time magazine

"This book is a joy--fun and of utmost importance." -- Tom Peters

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