 | Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series) |
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Product Description
World-class guidance for delivering the right decision support to the right people at the right time
A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.
- Proven guidance on developing an information strategy
- Tips for supporting your company's ability to innovate in the future by using analytics
- An understanding of BA as a holistic information discipline with links to your business's strategy
- Practical insights for planning and implementing BA
- How to use information as a strategic asset
- Why BA is the next stepping-stone for companies in the information age today
- Discussion on BA's ever-increasing role
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
Product Details
- Amazon Sales Rank: #37080 in Books
- Published on: 2010-07-13
- Original language: English
- Number of items: 1
- Dimensions: .90" h x 6.40" w x 9.10" l, 1.01 pounds
- Binding: Hardcover
- 272 pages
Editorial Reviews
From the Inside Flap
Data warehousing. Source data.
Business intelligence. You've heard the buzzwords before, but what is your business doing with these priceless mountains of data it generates? Are you using this information properly to gain a competitive edge? Or are you just sitting on it?
Now you can discover how your company can take information created in the general course of business and put it to work to boost corporate performance. Taking a holistic—rather than a technical—approach, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting explores why business analytics (BA) should be important to you, whether you're in sales, marketing, management, finance, HR, production, or analysis.
Business Analytics for Managers provides you with an in-depth look at:
The ultimate BA model, providing everyone in your business with one common frame of reference for objectives and means
Maximizing your company's collection of source data
The functionality of a data warehouse
Detailed strategies on assessing and prioritizing BA projects
Development and deployment of information at a functional level
What BA will look like in the future
The relationship between business strategies and the BA function
How BA can work to support the improvement and maintenance of your business's various processes
Filled with sound advice and innovative strategies, this comprehensive resource is for anyone working on information systems implementation—project managers, analysts, report developers, strategists, CIOs, CEOs, CFOs, CxOs, IT leaders, and database specialists—offering practical insights on delivering the right decision support to the right people at the right time.
From the Back Cover
"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results
Deliver the right decision support to the right people at the right time
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
Take a look inside and find:
Proven guidance on developing an information strategy
Tips for supporting your company's ability to innovate in the future by using analytics
Practical insights for planning and implementing BA
How to use information as a strategic asset
Why BA is the next stepping-stone for companies in the information age today
Discussion on BA's ever-increasing role
Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.
About the Author
GERT H.N. LAURSEN is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.
JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.
