 | Creative Advertising: Ideas and Techniques from the World's Best Campaigns |
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Product Description
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
Product Details
- Amazon Sales Rank: #545057 in Books
- Published on: 2004-05
- Original language: English
- Number of items: 1
- Binding: Paperback
- 266 pages
Editorial Reviews
About the Author
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He has written widely on his innovative techniques.
