 | The Persuasion Handbook: Developments in Theory and Practice |
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Product Description
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Product Details
- Amazon Sales Rank: #792143 in Books
- Published on: 2002-06-15
- Format: Abridged
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 896 pages
Editorial Reviews
Review
"The Handbook can become a valuable sourcebook for students and scholars within the field of persuasion and beyond. In fact there is something in it for everybody. The Handbook contains an extensive author and subject index, besides a logical and balanced structure of sections and chapters, which makes it assessable and useful. Convenient to readers is that each chapter starts with a short introduction in which its focus is mentioned." (Communications: The European Journal of Communication Research )
About the Author
Michael Pfau, Professor of Journalism and Mass Communication at the University of Wisconsin-Madison, specializes in persuasion and the mass media. Pfau has published more than 50 monographs and book chapters. He is the past recipient of the Golden Anniversary Monograph Award in recognition of "monographs that have made a significant contribution to the discipline." He has also co-authored four books.
James Price Dillard (Ph.D., Michigan State Univerisity, 1983) is a Liberal Arts Research Professor in the Department of Communication Arts & Sciences at The Pennsylvania State University. His research on persuasion and interpersonal influence emphasizes the role of emotion in producing change in opinions and behaviors.
