 | Call to Action: Secret Formulas to Improve Online Results |
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Product Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.
Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Product Details
- Amazon Sales Rank: #115743 in Books
- Published on: 2006-10-31
- Original language: English
- Number of items: 1
- Dimensions: .82" h x 6.94" w x 9.14" l, 1.01 pounds
- Binding: Paperback
- 288 pages
Editorial Reviews
Review
Bryan and Jeffrey Eisenberg are #1 in the online conversion game and there is no #2. -- Patrick Byrne CEO, Overstock.com
Steve Krug nailed Web marketing philosophy in Don’t Make Me Think. Now it’s time to get practical. -- Jim Sterne, Author
The Eisenbergs will forever be remembered as the breakthrough pioneers of internet marketing. I guarantee it. -- Roy H. Williams, Author
About the Author
Bryan Eisenberg is Co-founder and Chief Persuasion Officer of Future Now, Inc., Bryan Eisenberg has been developing and incorporating expert online persuasion techniques since 1998. He publishes Future Now’s award-winning newsletter GrokDotCom and authors the ClickZ column "ROI Marketing." Bryan is co-author of Persuasive Online Copywriting and The Marketer’s Common Sense Guide to E-Metrics. He is also a founder and Chairman of the Web Analytics Association, and co-inventor of Persuasion Architecture. Bryan lives in Brooklyn with his wife and daughter.
Jeffrey Eisenberg is Co-founder and CEO of Future Now, Inc. and of Persuasion Architecture Inc., Jeffrey is a well respected expert and featured speaker in the field of ebusiness. Jeffrey teaches at Wizard Academy and runs seminars for companies as diverse as Computer Associates, PriceWaterhouseCoopers, Allegis Group, Volvo, Agora Inc., and LowerMyBills. Co-author of Persuasive Online Copywriting, Jeffrey is also co-inventor of Persuasion Architecture. He lives in Brooklyn with Cindy and their three dogs.
