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Although community colleges play an increasingly important role in the lives of millions of Americans, they often have difficulty maintaining visibility within their communities and keeping students and potential partners aware of their programs. In the face of limited budgets, it is important that community college practitioners turn to one particular resource that can be invaluable for promoting a college's academic programs and services: the media. This volume explores current relationships between two-year colleges and the media across the country, reviewing the history of community colleges' relationships with members of the press, examining the media's relationships with community college practitioners, and offering practical strategies for advancing an institution's visibility. The contributors reveal how to use media outlets ranging from local and regional newspapers to the Internet to promote programs and services. Perhaps most importantly, they offer sound suggestions on establishing lasting, mutually beneficial relationships with members of the media to ensure that both college and media representatives achieve their overall goals of promoting services and educating the public.This is the 110th issue of the quarterly journal New Directions for Community Colleges.

Product Details

• Amazon Sales Rank: #9889825 in Books
• Published on: 2000-08-11
• Original language: English
• Number of items: 1
• Dimensions: .3" h x .59" w x .89" l, .30 pounds
• Binding: Paperback
• 120 pages

From the Inside Flap
Although community colleges play an increasingly important role in the lives of millions of Americans, they often have difficulty maintainingvisibility within their communities and keeping students and potential partners aware of their programs. In the face of limited budgets, it isimportant that community college practitioners turn to one particular resource that can be invaluable for promoting a college's academic programs and services: the media. This volume explores current relationships between two-year colleges and the media across the country, reviewing the history of community colleges' relationships with members of the press, examining the media's relationships with community college practitioners, and offering practical strategies for advancing an institution's visibility. The contributors reveal how to use media outlets ranging from local and regional newspapers to the Internet to promote programs and services. Perhaps most importantly, they offer sound suggestions on establishing lasting, mutually beneficial relationships with members of the media to ensure that both college and media representatives achieve their overall goals of promoting services and educating the public.

From the Back Cover
Although community colleges play an increasingly important role in the lives of millions of Americans, they often have difficulty maintaining visibility within their communities and keeping students and potential partners aware of their programs. In the face of limited budgets, it is important that community college practitioners turn to one particular resource that can be invaluable for promoting a college's academic programs and services: the media. This volume explores current relationships between two-year colleges and the media across the country, reviewing the history of community colleges' relationships with members of the press, examining the media's relationships with community college practitioners, and offering practical strategies for advancing an institution's visibility. The contributors reveal how to use media outlets ranging from local and regional newspapers to the Internet to promote programs and services. Perhaps most importantly, they offer sound suggestions on establishing lasting, mutually beneficial relationships with members of the media to ensure that both college and media representatives achieve their overall goals of promoting services and educating the public.

About the Author
CLIFTON TRUMAN DANIEL is director of public relations at Harry S. Truman College, one of the City Colleges of Chicago. He worked for fifteen years as a feature writer and editor with the Morning Staff in Wilmington, North Carolina

JANEL HENRIKSEN HASTINGS is the assistant dean of research and planning at Harry S. Truman College, one of the City Colleges of Chicago. She worked for two years with the Center for the Study of Community Colleges and the ERIC Clearinghouse at the University of California, Los Angeles.