Product DescriptionWhether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.
Product Details- Amazon Sales Rank: #266734 in Books
- Published on: 2009-05-27
- Original language: English
- Number of items: 1
- Dimensions: 1.20" h x 6.44" w x 9.24" l, 1.37 pounds
- Binding: Hardcover
- 336 pages
Editorial ReviewsFrom Publishers Weekly
Fox (Internet Riches), an e-business success coach (who lists Bill O'Reilly and Larry King among his client list), offers a beginner's guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, social networking (Facebook, LinkedIn), microblogging (Twitter), online video and radio/podcasts, tele-seminars and webinars, search engine keyword advertising and affiliate program advertising. Interviews with specialists and real-life examples round out the lessons. The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review
"The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution." --Publishers Weekly
"e-Riches [2.0] is an essential book for anyone who does anything on the Web... If you plan to live and work in the connected world of today and tomorrow, this would be a great place to learn the necessary etiquette, as well as the rules of success." --Life Insurance Selling
"I found that Scott Fox’s e-Riches 2.0: Next Generation Marketing Strategies for Making Millions Online was a very thorough overview. Don’t let the name scare you into thinking it’s one of those internet scams. I found it was useful for performing a complete marketing audit. I was able to evaluate inefficiencies and plan for the next six months." --Entrepreneur.com's Top Shelf Blog
From the Inside Flap
In good economies and bad, someone’s still making lots of money. More money than you’re making. And there’s a very good chance that the success involves savvy use of the emerging Social Web. Today, your customers are online, even if your business has nothing to do with the Net, computers, or technology. To keep up with your competition, you need to promote what you sell by using the latest online marketing techniques to interact with your customers.
But take heart. You can distinguish yourself and your product from the other players crowding your marketplace . . . if you know how to stay ahead of the curve. Start by reading e-Riches 2.0 to learn the inspiring, true stories of dozens of people and companies making it big online today.
e-Riches 2.0 picks up where the first generation of Internet marketing methods left off. The Net is not new anymore, and those who seek to profit online today will only do so with modern marketing techniques that attract attention and offer value to customers.
Author and Internet success coach Scott Fox has helped many people maximize profits with his strategies—some timeless, some revolutionary, all incredibly powerful—and now, with e-Riches 2.0, you can do it yourself! You'll find out how to:
● Put free social networking sites like LinkedIn, Facebook, Twitter, Digg, and MySpace to work for your business
● Leverage online "viral marketing" to spread your brand, build your own customer communities online,and manage your "reputation cloud"
● Inexpensively use blogs, RSS feeds, e-mail “noozles,” and autoresponders to spread your product presence worldwide
● Take advantage of online video, Internet radio, free webinars, and podcasts to attract new customers
● Attract free press coverage with easy-to-use, new online leads services
● Maximize the power of freemium promotions, search engine marketing, pay-per-click keyword ads, affiliate programs, article syndication, and much more
And most valuable, you’ll get the new Web 2.0 perspective and insight that success online today demands, including killer tools for creating the kind of brand loyalty and customer engagement that builds an active “fan base” around your business.
Fortunes are still being made online—right now. e-Riches 2.0 is packed with real stories of businesses and entrepreneurs who succeeded by leveraging the very techniques in this book—the proven approaches that Scott Fox and his top clients use successfully every day, and that you can use to attract thousands of customers online today!
Scott Fox is the #1 e-business advisor and Internet success coach in Hollywood. His clients have included broadcasting celebrities Bill O’Reilly, Larry King, and Glenn Beck, major corporations like Live Nation, and dozens of entrepreneurs, startups, and companies worldwide. He is the author of the best-selling book Internet Riches and the popular E-Commerce Success blog, radio show, and podcast at www.ScottFox.com. He is a popular speaker at top universities, including UCLA, NYU, and USC, as well as at industry events such as Digital Hollywood, Venture Net, Moneyfest, and Internet World. His online success strategies have been covered in the press, including the Boston Globe, Wall Street Journal, Orange County Register, Toronto’s Globe & Mail, Smart Money and SUCCESS magazines, and on countless radio programs. Mr. Fox is a graduate of the University of Michigan and Stanford Law School. He lives in Los Angeles. His website is www.ScottFox.com.
|
