 | My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) |
| List Price: | $14.95 |
| Price: | $13.06 & eligible for FREE Super Saver Shipping on orders over $25. Details |
Availability: Usually ships in 24 hours
Ships from and sold by Amazon.com
105 new or used available from $2.64 Average customer review: 
(23 customer reviews)
Product Description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
Product Details
- Amazon Sales Rank: #58840 in Books
- Published on: 1966-01-11
- Original language: English
- Number of items: 1
- Dimensions: 1.00" h x 5.91" w x 9.01" l, 1.10 pounds
- Binding: Paperback
- 336 pages
Editorial Reviews
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
