Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com

Product Details

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com
By Aaron Shepard

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Product Description

There has never been a self publishing manual like this.

"Aiming at Amazon" is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a book sell well online, with tips never before offered. And it doesn't stop there -- it gives you a way to publish your book with print on demand that can double your profit per copy.

Avoid publishing plans that handicap you almost before you begin. Let "Aiming at Amazon" introduce you to the NEW business of self publishing.

**********BECAUSE OF CHANGES AT AMAZON, READERS OF THIS BOOK SHOULD BE SURE TO VISIT THE AUTHOR'S WEB SITE FOR UPDATES**********

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Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1999. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books, not from consulting, speaking, freelance writing, or selling publishing services. In a parallel life, Aaron is an award-winning children's author with numerous picture books from major publishers. He lives in Friday Harbor, Washington, in the San Juan Islands, with his wife and fellow author, Anne L. Watson.

Product Details

Amazon Sales Rank: #16049 in Books
Published on: 2007-01-01
Original language: English
Number of items: 1
Dimensions: .48" h x 9.01" w x 5.98" l, .75 pounds
Binding: Paperback
208 pages

Editorial Reviews

Review

"Aaron Shepard has been more successful selling through Amazon than any other self publisher I know." -- Morris Rosenthal, author, "Print-on-Demand Book Publishing"

"Solid gold advice. . . . This book will give you the benefit of years worth of hard-earned experience." -- Steve Weber, author, "The Home-Based Bookstore"

"If you want to learn how to sell more books on Amazon, this is the best book on the subject." -- Stacie Vander Pol, author, "Top Self Publishing Firms"

"An essential read for anyone having to market a self-published or POD-published book." -- Jim Cox, Jim Cox Reports, March 2007

"A must read for any progressive self-publishing author." -- Dehanna Bailee, author, "The ABC's of POD"

"Truly great . . . . If your efforts are focused on Amazon, this is THE book." -- Thomas Nixon, Degree Press and SmallPress Blog

"Packed with practical techniques for today's savvy small publisher." -- Susan Daffron, Logical Expressions, Inc.

"Filled with details and tips obviously garnered from much tinkering and thinking." -- Barry Beckham, Beckham Publications Group

"Experience-laden recommendations." -- Kyra Hicks, author, "Black Threads"

"The perfect guide for the first time publisher, [with] just enough information to inform but not overwhelm." -- Cheryl Kirk, Expanding Books

"A must-have book: pertinent, unduplicated, current, authoritative, and well-written. . . . The best advice available." -- John Culleton, WexfordPress, and list co-moderator, Self-Publishing

"With low upfront costs, and simple procedures that don't require specialized software, it's a method that almost anyone can use." -- Sheila Ruth, Imaginator Press

"Written by an author, for authors, in a style that even head-in-the-cloud dreamers can act upon." -- Barry Tighe, Can Write Will Write

"Truly, if you're interested in selling via Amazon, you need to look at Aaron Shepard's book." -- Marion Gropen, Gropen Associates, and list co-moderator, Self-Publishing and Pub-Forum

"Without Aiming at Amazon, I simply would not be where I am now." -- William Linney, Armfield Academic Press

"Absorbing. . . . Aaron Shepard is a savvy marketer. . . . Shepard writes simply but skips the chirpiness that mars many self-help books." -- Marie Shear, The Freelancer (Editorial Freelancers Association newsletter), Sept.-Nov. 2007

"I've published ten other books through regular publishers, and this route is much more fun and rewarding!" -- Ellen Hodgson Brown, Third Millenium Press "Dramatically changed my direction and turned a money-losing hobby into a growing, profitable business doing what I love most." -- Charles Sheehan-Miles, Cincinnatus Press

"It gave me a business plan that was feasible, simple, low-cost and potentially VERY lucrative." -- Darcy Pattison, Mims House

"What Aaron has done is to identify, analyze, and tweak the key factors that contribute to profitable sales at Amazon.com." -- Roger C. Parker, author, Looking Good in Print, and Webmaster, Published and Profitable --Testimonials for "Aiming at Amazon"

From the Author

"Far and away the best book on modern low-inventory, low-cost publishing." -- W. F. Zimmerman, Nimble Books

"Buy it! Study it! Learn from it! Apply its lessons! It will be the least expensive yet most valuable book marketing training you will ever get." -- Walt Shiel, Slipdown Mountain Publications

"I am a big fan of 'Aiming at Amazon' -- it is rare to have such specific advice on a topic." -- Andrew Darlow, author, "301 Inkjet Tips and Techniques"

"Shepard boils it down to the essentials so you can get done what you need to get done and get out." -- Zoe Winter, Indie Books Journal (blog of IndieReader.com), Apr. 12, 2010

"Shepard comes across as honest, likeable and brimming with common sense. . . . Would be helpful to all writers with books on Amazon, not just those who self-published." -- Catherine Ryan Howard, Catherine, Caffeinated, July 21, 2010

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CONTENTS

ABOUT THIS BOOK

1 ~ AIMING AT AMAZON

Forget Bookstores | Print on Demand | Plan Your Route | Go to the Source | Ignore Amazon

2 ~ OPTIMIZING FOR AMAZON

3 ~ ACCESSING AMAZON

4 ~ MARKETING ON AMAZON

5 ~ MONITORING AMAZON

6 ~ POINTING TO AMAZON

Channel Your Sales | Earn Commissions | Tame Your Links

7 ~ UPDATING FOR AMAZON

Refine Your Book | Refresh Your Content

8 ~ GLOBALIZING WITH AMAZON

APPENDIX

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SAMPLE

In recent years, self publishing has become big business. But not often for self publishers.

Though self publishing has been around for as long as there have been authors and the printers they could pay to work with them, it got a big boost in the mid-1980s. That was when personal computers, desktop laser printers, and desktop publishing software first allowed authors to compose their own print-ready pages.

But it was only in the late 1990s that self publishing really took off. In that period, the desktop publishing revolution was joined by the dual revolutions of print on demand and online bookselling. Together, these sparked a whole new industry of "self publishing companies" -- an industry that has now made self publishing accessible to almost anyone who can type.

What has been largely lacking, though, is the know-how for making such publishing profitable. Though the classics on the business of self publishing -- books by Dan Poynter, Tom and Marilyn Ross, and John Kremer -- have all been revised in the decades since their first publications, they're still products of their time, focusing on the hard-to-crack world of bricks-and-mortar bookselling. They have little to say to those ready to exploit today's much more accessible opportunities online.

What we've needed, then, is a new business of self publishing.

That's exactly what I and a number of other self publishers have been working out over the past number of years. Many of us are earning a respectable profit from our work. Some, like myself, even make a reasonable living. Now I'd like to offer you the same possibilities.

About the Author
See above.

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