 | AffStat Merchant Report |
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Product Description
More than one-hundred and thirty affiliate managers from a cross-section of the industry were surveyed on their overall statistics, as well as a number of issues about their affiliate marketing channels, such as staffing, recruiting, and management for the updated AffStat Report.
Most affiliate programs exist in a bubble. They are judged to be either a good ROI or not, in comparison to other programs within a company.
While this is a fair assessment of the performance of an affiliate program, it's important to understand how an affiliate program is performing against like programs. How does your program compare?
Product Details
- Amazon Sales Rank: #9450326 in Books
- Published on: 2003-01
- Binding: Spiral-bound
- 60 pages
Editorial Reviews
From the Author
The original AffStat Report was published in 2003. I went back and surveyed a group of 130+ affiliate managers on 31 data points for the updated 2005 edition of the report.
The new edition also includes a section where affiliate managers sound off in their own words, a guide to affiliate recruiting, and resources for affiliate managers.
About the Author
Shawn Collins is CEO of Shawn Collins Consulting, an affiliate program management agency; and co-founder of the Affiliate Summit conferences. He authored the book Successful Affiliate Marketing for Merchants and the AffStat affiliate marketing benchmark reports.
Excerpt. © Reprinted by permission. All rights reserved.
More than one-hundred and thirty affiliate managers from a cross-section of the industry were surveyed on their overall statistics, as well as a number of issues about their affiliate marketing channels, such as staffing, recruiting, and management for the AffStat 2005 Report.
This section features those statistics to assist your affiliate marketing insight and strategy.
Most affiliate programs exist in a bubble. They are judged to be either a good ROI or not, in comparison to other programs within a company.
While this is a fair assessment of the performance of an affiliate program, it’s important to understand how an affiliate program is performing against like programs. Take a look at the following results. How does your program compare?
Company Profiles There were over 130 companies surveyed for the AffStat 2005 Report. In order to get the most accurate snapshot of the industry, the companies that contributed data ranged from "Mom & Pops" on up to Fortune 100 companies.
Who is Minding the Shop? Affiliate managers come in all shapes and sizes, from the college intern to the CEO, depending on the company, their available resources, and the value they place on the affiliate program. If you’re looking for an answer to the question, what type of person is an affiliate manager, and how much should they get paid, here are your answers.
Affiliate Program Structure Does size matter? How many affiliates are being recruited per month by other affiliate programs? What is a typical conversion rate via affiliates? These questions and more are answered in the next passage.
Rules of the Road There is no "one size fits all" policy for all affiliate programs. Have a look at the way other affiliate programs are setting their rules, and give some critical thought into what works best for you.
Affiliate Recruitment and Retention There are many strategies for recruiting and retaining affiliates. See what other affiliate programs are doing to bring in and keep the new affiliates.
Biggest Challenge in Affiliate Marketing There are many issues to contend with in managing a successful affiliate program. These items include affiliate recruitment, trademark infringement, and fraud prevention. See below what affiliate programs consider to be the biggest challenges.
