 | Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking |
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(192 customer reviews)
Product Description
- Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction.
- Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns.
- Blog to connect with readers, driving them to Amazon and bookstores.
- Boost your visibility with Google, ignite word-of-mouth with social networks for viral marketing.
- Capitalize on peer content and "amateur" book reviews.
Praise for PLUG YOUR BOOK!
"I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book! ... I highly recommend this one to every author out there."
-- Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"In-depth information about using Amazon as a marketing platform."
-- Christine McNeil Montano, Amazon Top Reviewer
"...I have launched online campaigns for more than 1,000 books. I've worked with most of America's largest book publishers, helping many of them build online marketing departments. The book you're holding now is the new training manual."
-- Steve O'Keefe, author: Publicity on the Internet
"Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."
-- Dave Taylor, author: The Complete Idiot's Guide to Growing Your Business with Google
"The first comprehensive guide to Internet book publicity."
-- Morris Rosenthal, publisher, Foner Books
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon Top Reviewer
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CONTENTS:
Taking control of your book sales
One big caveat
How to use this book
Staying current
Electric word of mouth
Riding the big river
Amazon's 'long tail'
Getting recommended
Personalized bookstores
Amazon Bestseller Campaigns
Making the list
How Bestseller Campaigns work
... and this is success?
Haywired recommendations
Is it worth it?
Amateur book reviews
Credibility through peers
Getting more Amazon reviews
Amazon Top Reviewers
Contacting Top Reviewers
Etiquette in approaching reviewers
Finding more Amazon reviewers
More ways to get reviews
Building your author Web site
Getting involved
Your domain
Building blocks of your site
A survey of author Web sites
Your online press kit
Multimedia for books
Advanced Amazon tools
Buy X, Get Y
Weaknesses of BXGY
Free paired placement
Single New Product e-mails
Amazon Connect
Listmania
Google, Amazon, digital contentGoogle Book Search
Accidental book discovery
Instant Online Access
Ad-Supported Access
Google Print on Demand
Pay-per-click advertising
Google AdWords
Yahoo Search Marketing
Power tools
Amazon Sales Rank
TitleZ
Affiliate partnerships
Analyzing your traffic
Linking strategy
Search engine optimization
Keyword density
Length of your lease
Publishers Portal
Privacy policies
Web site cardinal sins
Selling on Amazon, beyond
Print on demand
Amazon Advantage
Amazon Marketplace
Catalog accuracy
Handling sales on your site
Google Checkout
Other major online retailers
Barnes & Noble
BookSense
Ethics of online marketing
Shill reviews
Spam
Product Details
- Amazon Sales Rank: #248593 in Books
- Published on: 2007-02-25
- Released on: 2007-02-01
- Original language: English
- Number of items: 1
- Dimensions: .51" h x 5.54" w x 8.53" l, .57 pounds
- Binding: Paperback
- 204 pages
Editorial Reviews
From the Publisher
> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction
> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns
> Blog to connect with readers, driving them to Amazon and bookstores
> Boost your visibility with Google, use MySpace for viral marketing
> Ignite word of mouth with Web social networks
> Capitalize on peer content and "amateur" book reviews
Here's what the experts say about this book:
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon.com Top Reviewer
"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."
-- Scott Sigler, # 1 bestselling author
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"
- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."
-- Dave Taylor, author: 'Growing Your Business with Google'
"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."
-- Steve O'Keefe, author: 'Publicity on the Internet'
"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."
-- Marion Gropen, president, Gropen Associates
Here's what's inside the book:
... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness
... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations
... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews
... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site
... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service
... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites
... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing
... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile
