 | The Long Tail: Why the Future of Business is Selling Less of More |
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Product Description
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
Product Details
- Amazon Sales Rank: #40380 in Books
- Brand: Baker and Taylor
- Published on: 2008-07-08
- Released on: 2008-07-08
- Original language: English
- Number of items: 1
- Dimensions: .76" h x 5.24" w x 7.98" l, .53 pounds
- Binding: Paperback
- 267 pages
Editorial Reviews
About the Author
Chris Anderson is editor of chief of Wired magazine. He was U.S. business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
