 | The ABC of SEO |
| List Price: | $19.90 |
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Product Description
seach engine optimization web, Computer, Science, Technology, Internet, World, Wide, Web
Product Details
- Amazon Sales Rank: #1452633 in Books
- Published on: 2005-02-14
- Original language: English
- Number of items: 1
- Dimensions: .44" h x 6.06" w x 9.02" l, .58 pounds
- Binding: Paperback
- 172 pages
Editorial Reviews
Review
".... the very little bit that I just read from the website of the book seems quite good well balanced stuff" -- SearchGuild.com Site Administrator
From the Publisher
With the Google IPO and the launch of the new Microsoft Algorithmic Search Engine the Internet is once again sexy and exciting. Post dot.com there is a new realism, the days of hubris and overpaid consultants are over. Today’s "Interpreneurs" want results. Gone are the endless advertising budgets for print and television.
The eCommerce battleground is the search engine.
From the Author
Although I have worked on a number of high profile websites over the last decade most of these have been supported by large off-line advertising budgets. I got into Search Engine Optimization when I saw my own website ranking less well in results than what I considered were poorer sites. By understanding how search engines work and what they consider important I was able to improve my rankings and dramatically improve the quality and number of visitors. A side effect was that the content and structure of the site were improved for visitors.
I wrote the ABC of SEO after I encountered the same problems coming up time and again with clients. Apart from a brief introduction the book is arranged as an A-Z. This makes for easy reference and treats all points equally. The book views optimizing websites for search engines as an ensemble, not as a search for the next short term "silver bullet". Whether you are planning on optimizing your own website or are gong to work with an external consultancy the ABC of SEO will give you a solid understanding of search engine marketing, the techniques, strategies, tricks and their pitfalls.
