 | Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions |
| Price: | $23.95 & eligible for FREE Super Saver Shipping on orders over $25. Details |
Availability: Usually ships in 24 hours
Ships from and sold by Amazon.com
31 new or used available from $8.00 Average customer review: 
(3 customer reviews)
Product Description
Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes.
In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to:
§ Create an affordable publicity plan that integrates goals, objectives, and key strategies
§ Determine which tools and tactics will have the most impact on your goals
§ Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences
§ Maximize the publicity potential of your organization’s activities, talents and resources
An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.
In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to:
§ Create an affordable publicity plan that integrates goals, objectives, and key strategies
§ Determine which tools and tactics will have the most impact on your goals
§ Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences
§ Maximize the publicity potential of your organization’s activities, talents and resources
An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.
Product Details
- Amazon Sales Rank: #732361 in Books
- Published on: 2006-06-01
- Released on: 2006-06-01
- Original language: English
- Number of items: 1
- Dimensions: .69" h x 7.76" w x 8.80" l, .93 pounds
- Binding: Paperback
- 256 pages
Editorial Reviews
Review
"Packed with useful background information, compelling examples, insider tips, and easy-to-implement tools for publicity planning and implementation, Publicity for Nonprofits is a friendly guide for nonprofit managers. To garner and keep donor, volunteer, and community support in today's competitive environment, managers' toolkits need the skills honed in this essential book."
—Vicki Weisfeld, Principal, NEW Associates, LLC; former Senior Communications Officer, The Robert Wood Johnson Foundation, Princeton, NJ
—Vicki Weisfeld, Principal, NEW Associates, LLC; former Senior Communications Officer, The Robert Wood Johnson Foundation, Princeton, NJ
“Beckwith’s “how to” publicity guide is a great primer for any nonprofit interested in starting or getting more out of their public relations strategy. She places a strong emphasis on creating a solid plan and includes suggestions for evaluating success. The samples and templates included throughout the book are particularly helpful.”
—Jocelyn Harmon, Director of Development and Communications, National Council of Nonprofit Associations (NCNA)
—Jocelyn Harmon, Director of Development and Communications, National Council of Nonprofit Associations (NCNA)
About the Author
Sandra Beckwith has more than 25 years of award-winning public relations experience. A recipient of the coveted Silver Anvil Award from the Public Relations Society of America, her public relations background includes assignments at one of the world’ s largest public relations firms and a large national consumer products company. Now a consultant who helps others learn how to generate their own publicity, Beckwith counts several nonprofit organizations among her clients.
