 | Email Marketing: A guide to the Internet's most effective marketing tool |
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Product Description
The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product. I. Introduction to Email Marketing. II. List Building III. Best Practices & Strategies IV. Know the Law V. The Power of Professional Services
Product Details
- Amazon Sales Rank: #1759867 in Books
- Published on: 2009-05-15
- Original language: English
- Number of items: 1
- Dimensions: .21" h x 9.02" w x 6.00" l, .32 pounds
- Binding: Paperback
- 102 pages
Editorial Reviews
About the Author
Mary R. Butler is a seasoned Internet entrepreneur having worked online since the late 1990s. Selling everything from consumer electronics and digital downloads through to women's lingerie and even fresh fish, Mary has helped online retailers of all sizes and niches across North America and Europe reach their buying public.
