 | Data Mining Your Website |
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(6 customer reviews)
Product Description
Turn Web data into knowledge about your customers.
This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want.
Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers.
Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes.
The first book to apply data mining specifically to e-commerce
Learn effective methods for gathering, managing, and mining Web customer information
Use data mining to profile customers and create personalized e-commerce programs
Product Details
- Amazon Sales Rank: #2164815 in Books
- Published on: 1999-07-29
- Original language: English
- Number of items: 1
- Binding: Paperback
- 384 pages
Editorial Reviews
Review
...a well-written treatise on the method and value of extracting information about transactions on web sites. If readers are looking for justification to initiate data mining, the first chapter presents several good arguments that can be used to strengthen a business case study. Through the book, but especially in the final chapter about putting all the parts together, Mena's advice inserted between instruction is practical, appropriate, and obviously based on experience. In short the book is highly recommended, without reservation. - First Monday, August 200
From the Publisher
Digital Definition: Data mining is a set of techniques by which companies can examine large pools of data, such as customer account information, and identify important patterns, such as profiles of likely repeat customers. Based on neural networking and algorithm technologies, data mining is becoming both more powerful and increasingly easy and cheap to do.
About the Author
Jesứs Mena is a data mining consultant and a former artificial intelligence specialist for the Internal Revenue Service (IRS) in the U.S. He has over 15 years experience in the field and is author of the best-selling Data Mining Your Website and WebMining for Profit. His articles have been widely published in key publications in the information technology, Internet, marketing, and artificial intelligence fields. He can be contacted at mail@jesusmena.com.
