 | Data Mining Your Website |
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Product Description
Turn Web data into knowledge about your customers.
This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want.
Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers.
Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes.
The first book to apply data mining specifically to e-commerce
Learn effective methods for gathering, managing, and mining Web customer information
Use data mining to profile customers and create personalized e-commerce programs
Product Details
- Amazon Sales Rank: #1803329 in Books
- Published on: 1999-07-29
- Original language: English
- Number of items: 1
- Binding: Paperback
- 384 pages
Editorial Reviews
Review
...a well-written treatise on the method and value of extracting information about transactions on web sites. If readers are looking for justification to initiate data mining, the first chapter presents several good arguments that can be used to strengthen a business case study. Through the book, but especially in the final chapter about putting all the parts together, Mena's advice inserted between instruction is practical, appropriate, and obviously based on experience. In short the book is highly recommended, without reservation. - First Monday, August 200
From the Publisher
Digital Definition: Data mining is a set of techniques by which companies can examine large pools of data, such as customer account information, and identify important patterns, such as profiles of likely repeat customers. Based on neural networking and algorithm technologies, data mining is becoming both more powerful and increasingly easy and cheap to do.
About the Author
Jesứs Mena is a data mining consultant and a former artificial intelligence specialist for the Internal Revenue Service (IRS) in the U.S. He has over 15 years experience in the field and is author of the best-selling Data Mining Your Website and WebMining for Profit. His articles have been widely published in key publications in the information technology, Internet, marketing, and artificial intelligence fields. He can be contacted at mail@jesusmena.com.
Customer Reviews
Current and timely
I searched high and low for a book that blends the I/T and Business/Marketing disciplines to aid my understanding of the "behind the scenes" operation of e-commerce web sites. (No small feat!) I found plenty of books catering to each topic independently, but nothing that blended both. This book delivers on that niche, covering I/T tools and platforms, marketing theory and practice and even some stats. A unique and interesting blend, not "too technical" but heavy enough to interest the programmer types....definitely worth it! This book should climb the charts, once it's been out awhile!
Too preliminary (and lacks technical depth) ...
If you're not a technologist, and want to "read" about data mining or at best get aware of what are the various technologies and products in the field, then maybe this might suffice. But if you're a hands on developer or a technology manager trying to learn data mining techniques to apply to your web systems, I'd advise you pass on this book (unfortunately, though, I don't have another one to recommend -- other than reading white papers and research reviews from some of the leading vendors of data mining products).
Immediately Useful
I discovered this book while I was completing a clickstream(web site) data mining solution at eToys. It was the first book I hadfound that provided information in a form I could use right away tohelp implement a solution. It contains a great survey of data miningtools -- the most comprehensive I have seen. It also contains specifictechnical facts that I found instantly relevant while helping todesign a clickstream datawarehouse at Morgan Stanley Dean WitterOnline.
When my clients ask me to recommend a book on website datamining, this is the one I recommend. I am buying more copies, for myemployees, and because it is hard to get the book back when I lend itto clients :-)...
