 | Grid Systems: Principles of Organizing Type (Design Briefs) |
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Product Description
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.
Product Details
- Amazon Sales Rank: #53089 in Books
- Published on: 2004-08-12
- Original language: English
- Number of items: 1
- Dimensions: .1 pounds
- Binding: Paperback
- 112 pages
Editorial Reviews
Review
"Elam has written a well-organized survey of the basics of understanding the grid. The book acts as a course guide... Grid Systems strips the confusion from the mystery of designing with a grid... will surely become a required textbook in typography classes everywhere. " --Be a Design Group
"The grid can appear complex, cumbersome, and rigid at times for young designers and students. Grid Systems challenges these notions with Elam's down to earth approach." --Speak Up, January 10, 2007
About the Author
Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.
