 | Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars |
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Product Description
How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes: Inside info on how to make friends in the media; Simple ways to get others to spread the message; Sample press releases and media kits
Product Details
- Amazon Sales Rank: #653949 in Books
- Published on: 2002-06
- Original language: English
- Number of items: 1
- Dimensions: 1.00 pounds
- Binding: Paperback
- 304 pages
Editorial Reviews
From Publishers Weekly
Billing itself the PR bible for a new decade, Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars is a guide for self-promoters to increase their product's visibility. Authors Jay Conrad Levinson, Rick Freshman, Jill Lublin and Mark Steisel methodically explain strategies to help stir up interest, whether one is pitching a story or offering to take wedding photos. Their suggestions range from expressing your message simply (introduce yourself with a sound byte) to using the Internet as a publicity vehicle. Realistic yet supportive, this book will be a godsend to those untrained in the intricacies of publicity.
Copyright 2002 Cahners Business Information, Inc.
From Library Journal
Levinson began his series of "guerrilla marketing" titles in 1963 and now has almost 30 to his credit. Here he is joined by Rick Frishman, a previous collaborator who is president of Planned Television Arts and executive vice president of Ruder*Finn, and Jill Lublin (Insider's Edge to Powerful Publicity), CEO of the strategic consulting and public relations firm Promising Promotion. In 33 fact-packed chapters and two appendixes (sample materials and a resource directory), the authors offer a practical, step-by-step guide to publicity. Tips range from how to make friends in the media to using the Internet to publicize a product, and sample press kits and media packages are included. The book is not definitive but very usable, giving readers the know-how to carry out many of the functions of public relations and to find further information as necessary. This book belongs in public and academic libraries that serve business practitioners. Littleton M. Maxwell, Business Information Ctr., Univ. of Richmond, VA
Copyright 2002 Cahners Business Information, Inc.
About the Author
Jay Conrad Levinson is publisher of the much-admired Guerrilla Marketing Newsletter and lectures worldwide on guerrilla and below-the-line business techniques
