 | Strategy Maps: Converting Intangible Assets into Tangible Outcomes |
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Product Description
"Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy.
Product Details
- Amazon Sales Rank: #20759 in Books
- Published on: 2004-02-02
- Original language: English
- Number of items: 1
- Dimensions: 1.68" h x 6.34" w x 9.60" l, 2.03 pounds
- Binding: Hardcover
- 454 pages
Editorial Reviews
Review
"...a useful resource for any manager who is or will be leading a balanced scorecard initiative." -- Strategic Finance, March 2004
About the Author
Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the Balanced Scorecard Collaborative.
