 | Universal Principles of Design |
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Product Description
Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
Product Details
- Amazon Sales Rank: #218360 in Books
- Published on: 2003-10-01
- Original language: English
- Number of items: 1
- Dimensions: .2 pounds
- Binding: Hardcover
- 216 pages
Editorial Reviews
About the Author
William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute. He writes, speaks, and consults on topics of design and engineering and is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
