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Product Description

Start Your Guerrilla Marketing Power Plan
The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch your profits soar.

“Want to quickly make your organization more marketable and user-friendly? Begin by reading this book and applying its concepts on a daily basis. It will jumpstart your engine and lead you down the most effective path in only 30 days!”
-Dr. Stephen R. Covey, author, The 7 Habits of Highly EffectivePeople and The 8th Habit: From Effectiveness to Greatness

“Authors Jay Levinson and Al Lautenslager methodically explain strategies to help all businesses and organizations with their marketing. Spending 30 days with this book could be one of your more profitable actions this year.”
-Jack Canfield, author of Chicken Soup for the Soul, The Power of Focus, and The Success Principles

“Only Jay and Al can deliver on the promise to fix your marketing in 30 days. Buying this book and taking 30 days to turbo-charge your company is a no brainer.”
-Guy Kawasaki, author of The Art of the Start and CEO Garage Technology Ventures

2 New Bonus Days-Guerrilla Marketing for Bloggers and Referral Strategies!

Product Details

• Amazon Sales Rank: #559200 in Books
• Published on: 2009-08-12
• Original language: English
• Number of items: 1
• Dimensions: .66" h x 7.58" w x 9.16" l, 1.26 pounds
• Binding: Paperback
• 304 pages

From Publishers Weekly
Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure the book as a series of basic lesson plans that can be taught one day at a time, with the ultimate goal to expand a client base and boost profits. The book starts with "The Purpose of Your Marketing" (Day 2), moves on to "Telephone Selling and Marketing" (Day 15) and "Public Relations" (Day 20), and winds down with "Marketing Budgets" (Day 27). In theory, this is a reasonable approach, and it certainly covers a lot of ground. In practice, however, the book is uneven, especially lacking in presenting workable scenarios. Generalized, obvious points like "be upbeat, enthusiastic, and full of energy" appear throughout, with few exceptions (such as Day 16's advice, which covers printed brochures and sales sheets and freshly suggests readers examine the junk mail they receive and don't throw out, and analyze what about that sales material that made them keep it). This fine executive summary of basic marketing principles will be helpful for anyone just starting out in business, but likely won't appeal to professionals. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

About the Author

Jay Conrad Levinson is the father of Guerrilla Marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is the chairman of Guerrilla Marketing International. Alfred

J. Lautenslager is an award-winning marketing/PR consultant, direct mail promotion specialist, bestselling author, speaker, and entrepreneur. He is the principal of Market For Profits and former president and owner of The Ink Well.