 | Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System |
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Product Description
Product Details
- Amazon Sales Rank: #752286 in Books
- Published on: 2008-07-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 160 pages
Editorial Reviews
From the Publisher
High Praise for Winton Churchill and His New Book:
Email Marketing For Complex Sales Cycles
"Winton Churchill is the Maestro when it comes to powerful
lead generation. He is expert at coaching hard to attract
B2B prospects in to the light...now he shares his proven system
with you."
Tony Alessandra, PhD, CSP, CPAE
This fast-paced, practical book is loaded with proven
methods and techniques you can apply to rapidly improve
your B2B marketing. It could change your business forever!
Brian Tracy Author, The Psychology of Selling
I'm a believer! The strategies in this book increased
our qualified lead flow 237% in 6 months...and
Churchill taught us how to automate our follow-up...
so my sales reps could focus on our best prospects.
Steve Walman, Executive Vice President triCerat, Inc.
For over a decade, Winton and I have worked with many of
the same clients and I can testify to the fact that the
Churchill Method has consistently produced a reliable
and steady flow of leads for B2B sales teams.
Steve Kraner Hightechguru
The information in this book is invaluable to any business
owner - it's a must read! Winton breaks down the
necessary components of email marketing into easy to digest
"bites" of information. Equally important are the lists of
things to avoid - this information is indispensable,
I would not send another email without it.
Gary Anzalone Precision Designs, Inc.
Churchill's marketing smarts... doubled our revenues in
those channels...
--Bruce Hadley, Publisher, SoftwareCEO.com
This is required reading for any B2B business owner that
has to build a relationship with their prospects
before they buy.
David L. Hancock, Founder, MJ Publishing
About the Author
Customer Reviews
A Must Read for Both New and Experienced Marketeers Implementing Continuous Email Campaigns
Great book...really drills in on the complex sale issues...stays away
from jargon...easy to read and understand...a good blueprint (and usable step-by step methodology)for anybody thinking about ethical email lead generation and email marketing.
Amazing Marketing tool -
Winton completed an amazing amount of information and advices for Email marketing.
Email marketing has the highest return on investment then any other medium. Why wouldn't you invest a little bit in a book that could transform your Company??
Great Book!!
No techno babble...just good indispensable advice
My business (and therefore practically my whole life) depends on email marketing. That's why I thought I could skip the Introduction and first three chapters, since they seemed to be written to do a sell job on how important email marketing is to growing your business.
However, I'm so glad I didn't skip them, because Mr. Churchill taught me what a complex sale is and how I needed to look at my business differently. You see, recently I had begun marketing this new higher-end (i.e. very expensive) book marketing program and I had been getting very frustrated with the results I was getting.
It works brilliantly, so I didn't know why the sales leads weren't converting. I thought perhaps the market was going dry, or my sales staff was losing their edge, or maybe the down economy was forcing people away from promoting their books and I should consider a new business.
I was so good to find out it wasn't the economy, and I don't have to hire new sales people, and there is no need to change businesses. I just needed to treat my email marketing differently.
The rest of the book was extremely valuable in putting together the right plan of action. There was no techno-babble, just straightforward, plain language guidance that I could understand and apply.
If you have a business with a complex sales cycle and it's in the slow lane, or if you want to add a higher end product or service and create success right from the start, then I highly recommend you get this book.
Winton Churchill's system will attract more prospects and kick their buying into high gear, because it teaches them how to make their decisions faster and with greater confidence. And, if you're in a situation like I was, it will reduce the wear and tear on both you and your sales team. It should be required reading for every sales manager.
DrProactive Randy Gilbert, #1 Business Adviser to Authors
