Data Mining Basics for Non-Technical People By an Amazon.com customer | |
 | Data Mining Your Website by Jesus Mena Buy used from: $0.05 Covers both statistical "top down" and machine learning "bottoms up" techniques, what they are good at and not good at. Doesn't worship machine learning as do other books; reveals the ugly side too. |
 | Building Data Mining Applications for CRM by Alex Berson Buy used from: $15.52 A more hard core machine learning worship book focused on the CRM applications of data mining. Provides specific advice on applications like Customer Acquisition, Valuation, and Customer Retention. |
 | Drilling Down: Turning Customer Data into Profits with a Spreadsheet by Jim Novo Buy used from: $20.65 Simple Data Mining techniques you can do yourself with a spreadsheet or database program. Predict Customer Potential Value, likelihood of defection, response rates. Track/manage Customer LifeCycles. |
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