Must-Read Books for the Customer-Led Economy By an Amazon.com customer | |
 | The Engaged Customer : The New Rules of Internet Direct Marketing by Hans Peter Brondmo Buy used from: $0.01 Brondmo's thesis is that in order to effectively compete in this post-dot-com economy, your company must engage its customers in a dialogue, and email is the answer: It's fast, cheap and measurable. |
 | Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold Buy used from: $0.01 A definitive work. It declares with utmost clarity: Your customers don't care how you're organized, so don't make them wade through your bureacracy. Organize your company through their eyes. |
 | Kotler on Marketing: How to Create, Win, and Dominate Markets by Philip Kotler Buy new: $19.80 / Used from: $0.01 Kotler will forever be on my dinner party guest list. His clarity, approach and style are exceptional to appreciating the importance, strength and beauty of marketing. |
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