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Produce and Market Purple Cows
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Corporate CreativityCorporate Creativity by Alan G Robinson
Buy used from: $0.01
Shows how to overcome the normal tendencies for companies to be conformist and uncreative.
The Innovator's Solution: Creating and Sustaining Successful GrowthThe Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen
Buy new: $23.07 / Used from: $3.44
Explains the process of creating technology innovations for existing companies.
Strategy Maps: Converting Intangible Assets into Tangible OutcomesStrategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan
Buy new: $27.77 / Used from: $4.92
Describes how to establish, describe and communicate an innovation strategy to your organization.
The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business ModelThe Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model by Donald Mitchell
Buy new: $39.95 / Used from: $12.99
The only book that has looked at how companies successfully develop new business models every 2-4 years.
The Pursuit of Wow! Every Person's Guide to Topsy-Turvy TimesThe Pursuit of Wow! Every Person's Guide to Topsy-Turvy Times by Tom Peters
Buy new: $10.88 / Used from: $0.01
Helpful concepts about how to make innovations very appealing
e-Business Intelligence: Turning Information into Knowledge into Profite-Business Intelligence: Turning Information into Knowledge into Profit by Bernard Liautaud
Buy used from: $0.01
Software solutions for making relevant information available to those who can make innovations
Six Thinking HatsSix Thinking Hats by Edward de Bono
Buy new: $8.25 / Used from: $1.67
The necessary balance in thinking to make useful innovations
The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business EnvironmentThe Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment by Robert S. Kaplan
Buy new: $26.37 / Used from: $1.12
Good methods for implementing a new innovative strategy
The Balanced Scorecard: Translating Strategy into ActionThe Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan
Buy new: $23.97 / Used from: $0.11
Essential measurements and controls for implementing a new innovative strategy
Lateral Marketing: New Techniques for Finding Breakthrough IdeasLateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler
Buy new: $27.28 / Used from: $0.01
Helpful book for marketers working on new products in new categories
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy ComparisonBecoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway
Buy used from: $0.01
Superb description of providing outstanding customer service to reduce competition
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