Business & Management - Supplementary Reading (Part 3) By an Amazon.com customer | |
 | Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman Buy new: $39.95 / Used from: $25.15 A distillation of the marketing lessons he learnt in a lifetime of entrepreneurship. Reading level 1. |
 | Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand by Joseph Sugarman Buy used from: $44.94 Same comments as for book above. Reading level 1. |
 | Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses by Joseph Sugarman Buy new: $39.95 / Used from: $9.99 Same comments as for book above. Reading level 1. |
 | Discovering Laws Of Life: Tfp by John Marks Templeton Buy used from: $0.01 The deeper principles by which he steered his mutual fund business career. They apply to your personal life as well. Reading level 1. |
 | The Leadership Engine by Noel M. Tichy Buy new: $13.49 / Used from: $0.01 Tichy's thing is that you should have your own "teachable point of view". I concur. Reading level 1. |
 | Control Your Destiny or Someone Else Will: Revised Edition by Noel M. Tichy Buy used from: $0.01 They take you behind the scenes and show you what happened when Jack Welch took over the reins of General Electric. Reading level 1 to 2. |
 | Leadership on the Line: Staying Alive through the Dangers of Leading by Martin Linsky Buy new: $21.75 / Used from: $12.84 Points out that true leaders do not find solutions as much as they create and hold the space in which others feel comfortable functioning and seeking and coming up with alternatives. Reading level 1. |
 | Perfectly Legal: The Covert Campaign to Rig Our Tax System to Benefit the Super Rich - and Cheat Everybody Else by David Cay Johnston Buy used from: $0.13 Johnston explains in highly readable prose exactly how this is done. You will weep for our democracy. Reading level 1. |
 | Learning Journeys: Top Management Experts Share Hard-Earned Lessons on Becoming Great Mentors and Leaders by Marshall Goldsmith Buy used from: $0.01 Some accounts are absolute gems and reveal wisdom, compassion and the way to growth. Reading level 1. |
 | The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset by Ronald J. Alsop Buy new: $26.00 / Used from: $0.01 Innumerable anecdotes that come from his day job. The examples make his points come alive and are useful guides to both what you should do and should not do. Reading level 1. |
 | The Seven-Day Weekend: Changing the Way Work Works by Ricardo Semler Buy used from: $4.21 In hypercompetitive markets the only way to win is to give up control to well nurtured employees, and an important function of a company is to help employees grow in diverse ways. Reading level 1. |
 | Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development by Henry Mintzberg Buy used from: $1.68 Makes the case that business schools are churning out technically overqualified, cerebrally gifted and morally deficient automatons who know nothing about how a business really works. Reading level 1. |
 | Tearing Down the Walls: How Sandy Weill Fought His Way to the Top of the Financial World. . .and Then Nearly Lost It All (Wall Street Journal Book) by Monica Langley Buy new: $28.99 / Used from: $0.01 Really good glimpse into what happens in the world of high-level mergers and corporate governance as well as how human foibles play themselves out in a larger arena. Reading level 1. |
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