Customer Focus Bookshelf By an Amazon.com customer | |
 | Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy by Roland Rust Buy new: $37.32 / Used from: $2.11 Introduce yourself to the concept of Customer Equity |
 | The Customer Marketing Method: How To Implement and Profit from Customer Relationship Management by Jay Curry Buy used from: $0.01 Practical customer segmentation strategies |
 | The One to One B2B: Customer Relationship Management Strategies for the Real Economy by Don Peppers Buy used from: $0.01 Good introduction to 1-to-1 marketing |
 | CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time by Paul Greenberg Buy used from: $0.01 CRM 101 |
 | The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick F. Reichheld Buy used from: $0.06 Loyalty 101- Much cited "customer loyalty" reference |
 | Loyalty Rules! How Leaders Build Lasting Relationships by Frederick F. Reichheld Buy new: $26.60 / Used from: $0.01 More on Loyalty |
 | Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage by Richard Whiteley Buy new: $18.00 / Used from: $0.01 One of the early works on Customer Centricity |
 | The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything by Fred Crawford Buy used from: $0.01 Don't try to be all things to all customers... |
 | The Customer-Driven Company: Moving from Talk to Action by R. C. Whiteley Buy new: $16.75 / Used from: $0.01 Practical guide to developing a customer focus vision |
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