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Must have's: Nonprofits, Churchs, Neighborhoods and Social Media
By an Amazon.com customer
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series)The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) by Kivi Leroux Miller
Buy new: $22.28 / Used from: $19.06
Just out-- this has become my favorite gift to others trying to master the web, to write for the web, to figure out blogging and the like. I paper clip the pages I love.
Facebook: The Missing ManualFacebook: The Missing Manual by E. A. Vander Veer
Buy used from: $1.23
I gave this to my husband, an over 50 freend, my kid who is a teen, a volunteer coordinator trying to decide between a group and a page.a veteran 20 something facebooker. Every one learned something.
The Twitter BookThe Twitter Book by Tim O'Reilly
Twitter time an old book. But still my favorite. Have to re-order because the development directors who borrow it from me never want to give it back.
Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish
Buy new: $28.46 / Used from: $19.48
It teaches you how to get your audience to what you want them to read by understanding that you need to make it so they want to read it.
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd EditionDon't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $22.21 / Used from: $15.60
Do you want someone to sign up to be a volunteer for an event? Do you want them to come to donate to your cause, do you want them to sign your petition, do you want them to come to your church, synagogue, or temple? Can they on your site?
Web Analytics 2.0: The Art of Online Accountability and Science of Customer CentricityWeb Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
Buy new: $24.34 / Used from: $15.60
Web Analytics: An Hour a DayWeb Analytics: An Hour a Day by Avinash Kaushik
Buy new: $17.83 / Used from: $6.29
Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your PresentationsPresentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations by Garr Reynolds
Buy new: $20.23 / Used from: $12.29
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of BusinessCrowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe
Buy new: $10.95 / Used from: $6.99
How We DecideHow We Decide by Jonah Lehrer
Buy new: $10.17 / Used from: $3.50
Send: Why People Email So Badly and How to Do It Better, Revised EditionSend: Why People Email So Badly and How to Do It Better, Revised Edition by David Shipley
Buy new: $15.01 / Used from: $0.01
I need to re-read this book. Email is not the same as a letter, a memo, a brief, a newsletter, a brochure, an appellate brief or a novel. Before you hit Send again-- read this book and find out how to make sure that email works for you and not against you.
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