Online Startup business must read By an Amazon.com customer | |
 | The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steven Gary Blank Buy new: $39.99 / Used from: $35.00 Read this before anything else |
 | Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely Buy used from: $3.53 Read this to know how to price your product and services |
 | Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman Buy new: $10.99 / Used from: $2.94 More about human behavior and how you can use to your advantage |
 | Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler Buy new: $10.88 / Used from: $4.22 Make people choose right for you |
 | Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug Buy new: $21.00 / Used from: $17.00 Must have must do. |
 | Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash Buy new: $17.22 / Used from: $3.56 Optimize your pages for success |
 | Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg Buy new: $18.25 / Used from: $8.15 Learn about a/b testing |
 | Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg Buy new: $16.49 / Used from: $1.49 Learn about call to actions |
 | Neuro Web Design: What Makes Them Click? by Susan M. Weinschenk Buy new: $18.09 / Used from: $11.89 The psychology of online purchasing |
 | Web Analytics: An Hour a Day by Avinash Kaushik Buy new: $17.83 / Used from: $8.77 Learn how and what to measure with your analytics |
 | Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan Buy new: $13.99 / Used from: $11.89 Learn about inbound marketing |
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