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Performance Dashboards: Measuring, Monitoring, and Managing Your BusinessPerformance Dashboards: Measuring, Monitoring, and Managing Your Business by Wayne W. Eckerson
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Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional ResultsBlog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results by Jeremy Wright
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Marketing by the Dashboard LightMarketing by the Dashboard Light by Patrick LaPointe
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Measuring Marketing: 103 Key Metrics Every Marketer NeedsMeasuring Marketing: 103 Key Metrics Every Marketer Needs by John Davis
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Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore MarketingWaiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
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The Long Tail: Why the Future of Business is Selling Less of MoreThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersNaked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business IdeasSmall Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin
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Purple Cow: Transform Your Business by Being RemarkablePurple Cow: Transform Your Business by Being Remarkable by Seth Godin
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Unleashing the IdeavirusUnleashing the Ideavirus by Seth Godin
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Creating Customer Evangelists Discussion GuideCreating Customer Evangelists Discussion Guide by Ben McConnell
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales ForceCreating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell
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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of MouthThe Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman
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First, Break All the Rules: What the World's Greatest Managers Do DifferentlyFirst, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham
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Good to Great: Why Some Companies Make the Leap... and Others Don'tGood to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
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Execution: The Discipline of Getting Things DoneExecution: The Discipline of Getting Things Done by Larry Bossidy
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Differentiate or Die: Survival in Our Era of Killer CompetitionDifferentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
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Emotional Branding: The New Paradigm for Connecting Brands to PeopleEmotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe
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The Pursuit of Wow! Every Person's Guide to Topsy-Turvy TimesThe Pursuit of Wow! Every Person's Guide to Topsy-Turvy Times by Tom Peters
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Re-Imagine! Business Excellence in a Disruptive AgeRe-Imagine! Business Excellence in a Disruptive Age by Tom Peters
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM) by Peter Rosenwald
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Marketing ROI: The Path to Campaign, Customer, and Corporate ProfitabilityMarketing ROI: The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold
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Managing Customers as Investments: The Strategic Value of Customers in the Long RunManaging Customers as Investments: The Strategic Value of Customers in the Long Run by Sunil Gupta
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Making Strategy Work: Leading Effective Execution and ChangeMaking Strategy Work: Leading Effective Execution and Change by Lawrence G. Hrebiniak
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Web Metrics: Proven Methods for Measuring Web Site SuccessWeb Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
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Web Site Analysis and ReportingWeb Site Analysis and Reporting by Robin Nobles
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Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your BusinessWeb Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
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