Email marketing master class By an Amazon.com customer | |
 | Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales by Matt Blumberg Buy new: $15.05 / Used from: $2.16 A fabulous basic primer for those just starting in the email marketing space. No great breakthroughs here but an excellent step-by-step primer. |
 | Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott Buy new: $16.47 / Used from: $9.48 Chris Baggott has spent an enormous amount of time writing in industry publications and speaking at industry conferences over the years. In this book he summarizes his best thoughts on how to move forward in email marketing. Solid. |
 | The Quiet Revolution in Email Marketing by Bill Nussey Buy new: $35.95 / Used from: $0.10 Similar to Chris Baggott, Bill Nussey has had a leadership position in the email marketing space for many years and has never been shy about proselytizing its benefits. This is another solid effort with step-by-step directions for those looking to build a great program. |
 | Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing (Emarketing Essentials) by Dave Chaffey Buy new: $49.46 / Used from: $16.00 For those looking to get past the theory and the soft "best practices" and into the numbers, this is my recommendation. Chaffey loves the mathematics of the email marketing discipline; if you want to be a pro you should, too. |
 | Advanced Email Marketing by Jim Sterne Buy used from: $0.75 A basic book on direct marketing theory with an emphasis on testing. This simple -- almost simplistic -- book wouldn't make it on this list except for the "Testing, Testing...1, 2, 3" section with scores of very practical ideas for those struggling to decide just what they should test in an upcoming campaign. |
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