Social Media Marketing Reading Guide By an Amazon.com customer | |
 | Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li Buy new: $19.37 / Used from: $2.75 |
 | Ogilvy on Advertising by David Ogilvy Buy used from: $18.45 Old, but still good. It's important (in everything) to focus on fundamentals—the things that won't change. Ogilvy's pragmatism and a devotion to empiricism are worth emulating. |
 | Tested Advertising Methods (Prentice Hall Business Classics) by John Caples Buy new: $9.01 / Used from: $3.62 Fundamentals. |
 | Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler Buy used from: $19.94 |
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