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Favorite Marketing Books
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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
by
Sam Hill
Buy new: $11.01 / Used from: $3.29
Marketing Imagination, New, Expanded Edition
by
Theodore M. Levitt
Buy new: $19.95 / Used from: $0.01
Kotler on Marketing
by
Philip Kotler
Buy new: $26.85 / Used from: $4.30
Marketing Strategy
by
Steven P. Schnaars
Buy new: $24.91 / Used from: $3.72
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
by
Michael Treacy
Buy new: $9.66 / Used from: $0.01
The Cluetrain Manifesto: The End of Business as Usual
by
Rick Levine
Buy used from: $0.01
Jump Start Your Business Brain: The Scientific Way To Make More Money
by
Doug Hall
Buy used from: $2.84
Relationship Marketing: Successful Strategies For The Age Of The Customer
by
Regis Mckenna
Buy new: $15.22 / Used from: $0.01
Positioning: The Battle for Your Mind, 20th Anniversary Edition
by
Al Ries
Buy new: $16.84 / Used from: $5.90
How Customers Think: Essential Insights into the Mind of the Market
by
Gerald Zaltman
Buy new: $20.97 / Used from: $0.80
Made to Stick: Why Some Ideas Survive and Others Die
by
Chip Heath
Buy new: $14.99 / Used from: $7.44
Influence: The Psychology of Persuasion (Collins Business Essentials)
by
Robert B. Cialdini
Buy new: $11.97 / Used from: $7.02
Building Strong Brands
by
David A. Aaker
Buy used from: $17.43
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