Complex Sale Selling Marketing By an Amazon.com customer | |
 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott Buy used from: $3.50 Yes....they are the new rules and my clients sear by them. I recommend they read the part about "persona"...David really drives that point home. |
 | Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini Buy new: $12.23 / Used from: $8.22 Master of simplification of this complex topic. Entertaining and insightful. |
 | Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott Buy new: $16.47 / Used from: $10.00 Excellent read for grounding yourself in the numbers of email marketing. Good insights, well explained processes. |
 | Email Marketing For Dummies by John Arnold Buy new: $14.95 / Used from: $4.99 Dummies books are a great way to get a good overview of a subject area and this one is good. |
 | The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales by Bruce C. Brown Buy new: $16.47 / Used from: $10.99 Well written book covers the waterfront on email marketing. Author has some great insights. Not as strong for complex sale situations or long sales cycles but a good supplement to that material. |
 | Mastering the Complex Sale: How to Compete and Win When the Stakes are High! by Jeff Thull Buy new: $24.95 / Used from: $1.32 Jeff is the master. Saw him at a software business conference. The material in his books is foundational and you need to take a look if you are involved in the complex sale. |
 | Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll Buy new: $16.47 / Used from: $13.22 Brian is fabulous! A great thinker on this topic. His blog is great as well...check it out. The complex sale is so different and here is the key to cracking a part of that code. |
 | Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale by Rick Page Buy new: $12.89 / Used from: $0.01 Rick Page is one of the best "No B.S." thinkers on this topic I have read. This book should be required read for every complex sale gal or guy who "hopes" they make quota! |
 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim Buy new: $19.77 / Used from: $8.00 Thinking better about where you compete is so important. Great read! |
 | No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich by Dan Kennedy Buy new: $12.21 / Used from: $9.31 Dan is the master of "no BS." This book cuts like a saber through the fantasy too many business owners call "work." |
 | Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash Buy new: $19.79 / Used from: $14.20 Excellent work on the frequently overlooked landing page. Too many marketers trash a good campaign when a few tweaks to the landing page would push the whole campaign to the winners column. |
 | Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg Buy new: $19.79 / Used from: $9.62 The overlooked skill. Too many marketers would rather argue strategy and approaches rather than test. Save a lot of time and deflates a lot of egos...but if you want to ring the cash register, read this book then stop talking and start testing! |
 | Web Analytics: An Hour a Day by Avinash Kaushik Buy new: $19.79 / Used from: $11.96 What a great approach to such a complex topic...brilliant in it's simplicity! |
 | Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson Buy new: $10.85 / Used from: $4.48 This is one of the most important books of the new millennium. Miss the points Chris makes and miss your easiest revenue stream. |
 | Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin Buy new: $16.29 / Used from: $0.99 Seth is the master! I took over Seth's job at Spinnaker Software as he went off into the wilderness....great to see him bring this kind of clarity to a noisy marketplace. |
 | Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations by Amy Shuen Buy new: $16.49 / Used from: $3.44 Must read (and look) book! great illustrations drive home the why and what of Web 2.0. |
 | The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly Buy new: $12.24 / Used from: $8.99 Bob is one of the best in the game...every serious marketer (especially complex sale marketers)need this book within an arm's reach! |
 | Content Rich: Writing Your Way to Wealth on the Web by Jon Wuebben Buy new: $13.57 / Used from: $12.33 Wow! This guy really gets content! A great answer to the "What do I send them next?" question. |
 | The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy Buy new: $10.17 / Used from: $5.67 This book is especially good for the executive who supervises the development of marketing campaigns. I love Dan's irreverence! |
 | Writing White Papers: How to Capture Readers and Keep Them Engaged by Michael A. Stelzner Buy new: $25.16 / Used from: $17.00 Michael is a seminal thinker on the construction and use of the white paper. |
 | The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility" by Nassim Nicholas Taleb Buy new: $11.56 / Used from: $10.83 Every exec who has managed a complex sale needs to read this book! Not for the linear among us. |
 | Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins Buy new: $17.99 / Used from: $3.89 Great practical approach to understanding why companies achieve. |
 | SPIN Selling by Neil Rackham Buy new: $19.77 / Used from: $1.81 Neil really makes the case for the good listener in the sales role. Very useful for complex sale execs. |
 | CustomerCentric Selling by Michael T. Bosworth Buy used from: $0.30 The master's insight. A must read...influenced many training programs in use today. |
 | Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Orvel Ray Wilson Buy new: $11.96 / Used from: $0.01 Well organized and good insights. |
 | Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System by Winton Churchill Buy new: $11.66 / Used from: $10.84 Have you ever wanted a better result with email? |
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