Social & Web 2.0 Marketing By an Amazon.com customer | |
 | Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li Buy new: $19.37 / Used from: $2.75 Want to learn a lot about social media in a short sitting and at the same time get inside the analysts heads? Here's a good one for you! Terminology abound, case studies abound, and marketing information everywhere...you'll be on the road in no time. |
 | Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations by Amy Shuen Buy new: $16.57 / Used from: $1.01 Web 2.0 is everywhere. But are you? With this book you will be. Just read it and follow it. It helps show you the power of Web 2.0, social technologies & what to do with them. Get it while it's hot -- and while you can still do something with them or they will go stale! |
 | Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber Buy used from: $0.01 Useful recommendations from Weber, unlike the above referenced books. Consumers have their own way of interacting and businesses as you already know from reading the above (Ha! Right?) need to harness this power. Weber has his take on this on his own ways to maximize the opportunities. |
 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott Buy used from: $1.52 This books shows how communication has changed, how communications plans should change, and how you should implement those changes based on those plans! Get it NOW otherwise...well, you don't want to know ;-) |
 | Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz Buy used from: $0.05 Simplicity through complexity. Finally. Word of mouth and understanding something is very valuable. Actually beyond words...think about it. |
 | Web Analytics: An Hour a Day by Avinash Kaushik Buy new: $17.83 / Used from: $8.77 Maybe two or three hours a day, shall we? But...more seriously, this is the best book for learning analytics. It will teach you everything you need to know and more. Voted one of the best books for MBA's in business schools and learning how to interpret those pesky Web Analytic Reports. Did I mention he works for Google as their Analytic Evangelist? |
 | Designing for the Social Web by Joshua Porter Buy new: $25.49 / Used from: $12.95 This book attracted me. He really likes to analyse his audience. He helps designers understand how to generate leads via your web site and other methods (mainly web site, since this is your primary lead gen method -- or at least I hope so or are we living in the ice age again?). Remember folks: We are designing for the social web! |
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