My Favorite Marketing Books By an Amazon.com customer | |
 | Return on Marketing Investment by Guy R. Powell Buy new: $37.95 / Used from: $4.56 This is my book and it is very helpful for B2B marketers |
 | What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs Buy new: $15.73 / Used from: $0.08 THis is a great book for Consumer Marketers although b2B marketers will also find it useful. |
 | Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (Inside the Minds) by Aspatore Books Staff Buy used from: $262.57 This is my book written primarily for B2B marketers |
 | Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold Buy new: $22.95 / Used from: $6.70 This is great for marketers of telecommunications |
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