Good Books for Internet Marketers By an Amazon.com customer | |
 | Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug Buy new: $24.99 / Used from: $21.91 This is the one and only book I require my students to purchase for the class. Twenty years from now, it will still be relevant. |
 | Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish Buy new: $32.97 / Used from: $23.69 Good Book on Writing for the Web |
 | Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday Buy new: $27.65 / Used from: $13.27 Interesting Read. And important for web designers to understand that company websites are meant to be functional - not just flashy. |
 | Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall Buy used from: $1.89 |
 | Winning Results with Google AdWords, Second Edition by Andrew Goodman Buy new: $16.49 / Used from: $11.02 |
 | Last Child in the Woods: Saving Our Children From Nature-Deficit Disorder by Richard Louv Buy new: $10.17 / Used from: $8.88 Maybe the most important book on the list. This book explains why sitting in front of our computers, TVs, and cellphones 24 hours a day is bad for you. |
 | The Principles of Beautiful Web Design by Jason Beaird Buy new: $26.37 / Used from: $20.71 |
 | Advanced Web Metrics with Google Analytics by Brian Clifton Buy used from: $1.30 |
 | Google Analytics 2.0 by Jerri L. Ledford Buy used from: $2.83 |
 | Web Analytics: An Hour a Day by Avinash Kaushik Buy new: $16.50 / Used from: $14.07 |
 | HTML, XHTML, and CSS, Sixth Edition by Elizabeth Castro Buy new: $23.09 / Used from: $19.25 |
 | Head First HTML with CSS & XHTML by Eric T Freeman Buy new: $25.47 / Used from: $23.00 |
 | Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg Buy new: $19.79 / Used from: $15.00 |
 | Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg Buy new: $16.49 / Used from: $5.00 |
 | The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin Buy new: $9.32 / Used from: $2.43 |
 | Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin Buy new: $16.29 / Used from: $2.85 |
 | Prioritizing Web Usability by Jakob Nielsen Buy new: $34.65 / Used from: $19.35 |
 | Designing Web Usability by Jakob Nielsen Buy new: $34.64 / Used from: $0.01 |
 | Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler Buy new: $10.88 / Used from: $8.49 |
 | Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely Buy used from: $7.00 |
 | Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson Buy used from: $18.59 |
 | Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble Buy new: $16.47 / Used from: $0.95 |
 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott Buy used from: $4.60 |
 | Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott Buy new: $16.47 / Used from: $7.15 |
Listmania!
