Marketing- The Essential Library By an Amazon.com customer | |
![]() | What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs Buy new: $15.73 / Used from: $0.08 Based on massive amounts of data. |
![]() | When Ads Work: New Proof That Advertising Triggers Sales by John Philip Jones Buy new: $34.80 / Used from: $32.01 |
![]() | Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold Buy new: $22.95 / Used from: $6.70 2004 Finalist for AMA Book Prize |
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