Marketing Books for the Modern World By an Amazon.com customer | |
 | The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries Buy new: $10.87 / Used from: $2.88 The title says everything! It's a quick read and provides a good checklist of attributes to focus on when doing any kind of marketing. |
 | How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register by Jeffrey J. Fox Buy new: $16.95 / Used from: $0.01 This one is a bit more abstract for tech entrepreneurs but provides an interesting perspective in both face-to-face sales, and some ideas for online selling. |
 | Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries Buy new: $16.84 / Used from: $5.90 This one is a true classic and still applies to the world today, and will for many years. How people comprehend products and percieve your brand among all the other brands - and how to change the position of your brand on these mental ladders! This one is a must read for both business purposes, and also personal purposes for "positioning" yourself in the professional world. |
 | Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman Buy new: $39.95 / Used from: $25.15 This one is a really good book for writing original ad copy. It uses many case studies and comes in a very nice hardcover form - it is one of the more expensive marketing books, but truly worth it if you are having to write ad copy. The ideas there also work with some modifications for academic creative writing and times where you need to really get the attention of your reader. |
Listmania!
