The Web Entreprenuer Store - Summer reading for marketing folks

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Summer reading for marketing folks By an Amazon.com customer
	Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin Buy new: $16.29 / Used from: $0.01
	The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson Buy new: $16.21 / Used from: $0.01
	Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky Buy used from: $1.97
	The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Buy new: $10.87 / Used from: $0.67
	Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li Buy new: $19.37 / Used from: $2.75
	Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin Buy new: $17.13 / Used from: $1.59
	The Wisdom of Crowds by James Surowiecki Buy new: $10.85 / Used from: $4.62
	Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble Buy new: $21.45 / Used from: $0.01
	Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott Buy new: $25.95 / Used from: $0.01
	Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe Buy new: $17.12 / Used from: $0.01
	Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds Buy new: $21.23 / Used from: $12.86
	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott Buy used from: $1.92
	The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier Buy new: $15.96 / Used from: $9.13
	Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier Buy new: $14.14 / Used from: $10.13
	Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken Buy used from: $19.85
	Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon Buy new: $17.43 / Used from: $3.75
	Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Brian Solis Buy new: $10.02 / Used from: $0.01
	The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille Buy new: $10.87 / Used from: $4.75
	Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg Buy new: $14.54 / Used from: $0.01
	Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe Buy new: $21.29 / Used from: $0.01
	Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris Buy used from: $2.75
	BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson Buy new: $9.98 / Used from: $7.95
	IdeaSpotting: How to Find Your Next Great Idea by Sam Harrison Buy new: $10.19 / Used from: $3.38
	Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain by Stefan Mumaw Buy new: $11.55 / Used from: $6.45
	Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim Buy new: $19.45 / Used from: $7.80
	Hoopla by Crispin Porter + Bogusky Buy new: $30.15 / Used from: $16.22
	Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug Buy new: $22.40 / Used from: $15.60
	The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle Buy used from: $0.01
	Communicating Design: Developing Web Site Documentation for Design and Planning by Dan M. Brown Buy new: $30.74 / Used from: $4.37
	Designing the Obvious: A Common Sense Approach to Web Application Design by Robert Hoekman Jr. Buy used from: $8.11
	Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz Buy used from: $0.05
	All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin Buy used from: $0.95
	Thinkertoys: A Handbook of Business Creativity by Michael Michalko Buy used from: $0.02
	Blink: The Power of Thinking Without Thinking by Malcolm Gladwell Buy new: $10.87 / Used from: $2.14
	Being Digital by Nicholas Negroponte Buy new: $8.97 / Used from: $0.01 bits vs. atoms A primer for digital

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